Project Overview

Client Background: Spartan Mounts is a leader in premium firearm storage solutions, offering custom-designed mounts, racks, and accessory organization products. Their goal was to enhance online visibility as it had plateaued despite ads and other marketing efforts, increase organic traffic, and drive higher engagement and conversions on their website.

Challenge: Prior to working with Slacker SEO, Spartan Mounts faced challenges with stagnant organic traffic, inconsistent search rankings, and limited visibility for key product terms. The competitive landscape required targeted strategies and precision optimization to elevate their online presence effectively.

Strategic Approach: Slacker SEO implemented a comprehensive, data-driven strategy focusing on:

  • Technical SEO Optimization: Resolved critical site errors, improved page load speeds, and optimized mobile responsiveness.
  • Content Development & Optimization: Enhanced existing content and developed targeted, keyword-rich pages focused on user intent and search behavior.
  • Schema Markup Implementation: Deployed custom schema markup to boost search engine comprehension and rich snippet visibility.
  • Strategic Backlink Acquisition: Executed targeted outreach campaigns for authoritative and relevant backlinks, significantly enhancing domain authority.
  • Conversion Optimization: Revamped product descriptions and site structure to improve user experience and conversion rates.

Results: 6 months of implementing these targeted strategies, Spartan Mounts achieved:

  • 40+% Increase in Organic Traffic
  • Top 3 Rankings for primary keywords, including highly competitive terms like “gun wall mounts,” “pistol racks,” and “firearm storage solutions.”
  • 70% Improvement in Average Engagement Time per session, demonstrating significantly enhanced user experience and content relevance.
  • 130% Growth in Online Sales attributed directly to organic search improvements.
Services

UI/UX Design, Web Development, On-page SEO, Off-page SEO, Full Spectrum E-Commerce Optimization

Strategy

Organic Growth, Brand Recognition

Client

Spartan Mounts

Our Solution

We begin by analyzing Spartan Mounts’ e-commerce user flow and brand messaging to ensure every touchpoint—from product pages to checkout—is user-friendly and conversion-focused. We then refine each funnel stage, aligning page content with high-intent keywords and search queries. By emphasizing clean UI/UX, product detail optimization, and a robust content strategy, we position Spartan Mounts for sustainable, long-term growth in organic visibility and sales.

The Result

Their expertise led to valuable UX, clear navigation and functionality, and ease for my team to be able to design pages and manage content updates after launch.

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